02 · Attract

Marketing

Steady, reviewed content from the expertise you already have — measured by enquiries, not likes.

Stage: Pilot with review

Your problem

You know your trade better than anyone posting about it — but marketing only happens when someone finds a spare hour.

When content does go out, nobody knows whether it brought a single paying enquiry.

Why it matters

Platform vendors report merchants leaning on built-in AI assistants for content and campaign work. Treat those as vendor stories: the transferable part is the workflow — real answer in, reviewed draft out, enquiries tracked — not the headline numbers.

Where this does not apply: If your pipeline is full from referrals and you cannot take more work, fix Deliver or Money first. More enquiries you cannot serve is a cost.

Before, then with AI

One real answer becomes a month of content

An expert business with no time for marketing and no idea which posts bring enquiries.

Illustrative example — not a live customer result

Before

  1. Marketing happens whenever someone finds a spare hour

    Owner

  2. Posts go out with no connection to what customers actually ask

    Staff

  3. Nobody knows which content produced a paying enquiry

    Owner

With AI

  1. Start from one real customer question you answered this week

    Human only

    Output: One honest, specific source answer

  2. AI drafts a main article plus channel-sized versions in your tone

    AI prepares

    Output: Draft set for review

  3. A person verifies claims, image rights and tone before publishing

    Human reviews

  4. Enquiries are tagged by source, so you learn what actually works

    Human reviews

    Output: Enquiry-source log

Where this fails: publishing volume without review erodes trust fast. Never auto-generate reviews or testimonials — that is fabrication, not marketing.

Flagship use case

Turn one real service answer into reviewed content that tracks enquiries

For expert businesses with no stable marketing: start from one question a customer actually asked, let AI draft a main piece plus channel versions, review before publishing, and tag enquiries by source.

Open the full use case →

Other parts of this area

  • Be found locally
  • One idea, many formats
  • Reviews & reputation
  • Know what's working

How to start

  1. Pick one question a real customer asked this week

    Owner · Source answer

  2. Draft the piece and channel versions in a small trial

    Staff · Draft set

  3. Verify claims, rights and tone before anything publishes

    Owner · Approved set

  4. A person approves the publishing schedule

    Owner · One sustainable cadence

  5. Log enquiry sources; every result updates what you write next

    Owner · Enquiry-source log

Tools to look at first

Can your current tools do this? These are category candidates, not a recommendation to buy.

ChatGPT (business plans)

General assistant

Good for: Feedback grouping, drafting and analysis tasks with pasted context · Testing a use case before buying anything specialised

Not for: Anything with customer personal data unless your plan’s data terms cover it · Unattended or automated sending of any kind

Works with: Standalone; check the data-handling terms of the specific plan before business use.

Official pricing · Data handling

Alternatives: Claude, Gemini, Microsoft Copilot · Disclosure: No commercial relationship. Data-handling and training settings differ by plan and change over time — verify on the official page, not here. · Reviewed 2026-10-19

Google Workspace + Gemini

Documents & knowledge

Good for: Shared Drive as a lightweight Company Brain · Drafting in Gmail/Docs where your team already works

Not for: Deep Microsoft-ecosystem shops · Line-of-business accounting tasks

Works with: Best if your business already runs on Gmail, Docs and Drive.

Official pricing · Data handling

Alternatives: Microsoft 365, Notion · Disclosure: No commercial relationship. Category candidate, not a verified fit for every business. · Reviewed 2026-10-19

Microsoft 365 + Copilot

Documents & knowledge

Good for: Company knowledge in SharePoint/OneDrive with permissions · Drafting in Word/Outlook where your files already live

Not for: Businesses not already in the Microsoft ecosystem · Accounting-specific workflows

Works with: Best if your business already runs on Outlook, Word and Teams.

Official pricing · Data handling

Alternatives: Google Workspace, Notion · Disclosure: No commercial relationship. Category candidate, not a verified fit for every business. · Reviewed 2026-10-19

Evidence

Boteam self-experiment

We run this site the way we describe

This website is built and maintained by AI agents drafting code and copy, with a person reviewing and approving every change. The commit history and the published guides are the record.

What this does not show: Our own operation — one data point about our workflow, not a customer result.

Source: Boteam — Boteam self-experiment: rebuilding boteam.ai with AI agents under human review · Our own experiment, reported as such. Not a customer result. · Reviewed 2026-10-19

Do one thing

Do one thing: publish one reviewed answer

0/5 done · saved on this device

The prompt includes placeholders — never paste customer personal data or company secrets into a tool that has not passed your data check.

Next

What would make this useful for your business?

Ask a question or report a factual issue. Mason reads every submission; it shapes what we research and publish next.

AI Marketing for Small Business · Boteam