Concept
AI-native business
An AI-native business gives AI a clear job, useful company knowledge, and a person who checks the result. Each correction improves how the work gets done.
When it applies
Any business with repeating work — quotes, reports, bookkeeping prep, customer questions — where the steps can be written down and a person can review the output.
When it does not
It does not mean removing people, running unattended decisions in medical, legal, hiring or tax matters, or buying every new tool. A business can be AI-native with one assisted task.
A business example
A trades business where AI drafts each quote from the approved price list, the owner checks it before sending, and every correction updates the price rules — so next month’s drafts are better than this month’s.
One next action
Pick one job worth improving and run the Start here method: baseline, knowledge, small trial with review.
Sources
- Navigating the jagged technological frontier (field study with BCG consultants) — Harvard Business School